Our Story
Simplified was founded by Emily Ley in 2008. What began as a love affair with school supplies has grown into a beloved lifestyle brand touching hundreds of thousands of women world wide each year. Now sold online and in major retail stores, Simplified is a community, a mindset and a way of life.
We are proud to be found at:
Simplified is a solution.
We are the only organizational, big-picture-planning brand to pair beautifully crafted products with curated expert knowledge. To support the where-to-start and how-to-do. To plan and execute on the life you're building, one day at a time.
Simplified is a community.
No matter what season you're in, there's a full-on sisterhood to support you. To be your sidekick through the first semester or trimester. The first day on the job or the last week before retirement. The ups and downs as we make our way through this journey we all find ourselves on. Join our Facebook group.
Simplified is a mindset.
A shift in thought to embrace a life that strives for calm above the overwhelm. Backed by the organizational tools and roadmap to get you there. At your side every step of the way to equip, inspire, and empower.
Simplified is a solution.
We are the only organizational, big-picture-planning brand to pair beautifully crafted products with curated expert knowledge. To support the where-to-start and how-to-do. To plan and execute on the life you're building, one day at a time.
Simplified is a community.
No matter what season you're in, there's a full-on sisterhood to support you. To be your sidekick through the first semester or trimester. The first day on the job or the last week before retirement. The ups and downs as we make our way through this journey we all find ourselves on. Join our Facebook group.
Simplified is a mindset.
A shift in thought to embrace a life that strives for calm above the overwhelm. Backed by the organizational tools and roadmap to get you there. At your side every step of the way to equip, inspire, and empower.
From the Founder
There's nothing quite like shopping for brand new school supplies at the start of a new year. As a little girl, I loved perusing the aisles of our local stores sorting through folders, pens, pencils, and binders to find just the right combination to kick off the year right. As I got older and had little ones of my own, that love never changed.
When my oldest son was born, I found myself in love with my new role as a mother and my role as a businesswoman. And yet, it was overwhelming (to say the least) trying to manage both. Armed with a sharpie and a binder, I set out to create the best, simpliest planner out there: a catch-all that was both beautiful and functional - and truly made my busy life simpler.
With that, the Simplified Planner and Simplified brand were born.
I'm now a mom to three and lead a team of eight women, each deeply dedicated to the products we create and the community they serve.
We're really glad you're here!
xo, Emily
Meet the Team
Brittany Werth
Chief Operating Officer
Whitney Hawkins
Creative Director
Liz Holtzman
Marketing Director
Laura Kashner
Director of Design & Experience
Carly Tanner
Visual Media Producer
Lindsey Pyatt
Director of Content Marketing
Dusty Pyatt
Director of Community Development
Taylor Cowan
Administrative Director
