The new Emily Ley Shop

deskFive years ago, I was putting my fancy masters degree to good use raising funds for the Women in Leadership & Philanthropy program at the University of South Florida, climbing the corporate ladder and supporting a cause I cared deeply about. I saw women of all ages, in all stages of life building, giving, serving and doing. I loved supporting them but I desperately wanted to BE one of them. My creative heart was bursting at the seems tied to Microsoft Excel and oozing reports and statistics and data.

I wanted color and life and joy and deeply, deeply connected meaning to every millisecond of my days. And I wanted to be a Mama. More than anything else in the world. I dreamed of creating a life where I could be all of the above. And on the day I left my full time job to pursue my dream, I found out the most important part of that dream would come true nine months later.

I sold custom monograms on Etsy for $5 each rejoicing with each and every sale. Slowly but surely, late night after late night this little dream of mine grew. It’s had many faces over the last five years as I’ve grown and changed and truly become more and more centered on the core of this business.

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I’m excited to introduce you to the new Emily Ley shop. Over the past six months, I’ve been working with the incredible ladies at Stitch Design Co and the amazing team at Aeolidia to develop our new brand and new shop.

WHY DID YOU DECIDE TO CHANGE THE LOOK OF YOUR BRAND?

I turned thirty earlier this year. And despite being a slightly traumatic experience (kidding, I love being 30) I really feel like I’ve come into my own in terms of who I am and what I stand for… and, equally as important, who I’m not. I feel very comfortable and confident in what Emily Ley is all about (both myself and the brand — all one in the same). I wanted a visual brand that fully, wholeheartedly and clearly communicated our mission: to help women build more joy, simplicity and what matters most into their lives. Stitch was a joy to work with and really hit the nail on the head with our logo and brand elements. Aeolidia, was and is, incredible as a web team. I can’t say enough about Arianne, Lauren and Zak. Incredible. Again. :)

HAS THE SHOP CHANGED? ARE THE PRODUCTS THE SAME?

The shop is now easier to navigate and laid out a little more clearly. As simplicity is central to our brand, so it is to our web home. One of my favorite changes we made was to the layout of the Simplified Planner® and Simplified Life Binder™ pages. I want our customers to feel like they’re sitting with me, in my living room, flipping through the pages of my two favorite pieces I’ve ever created. Aeolidia helped us achieve just that. We also now have a mobile shop – if you’re viewing our shop on your phone, it’ll be easier than ever to make a purchase right from there.

Thank you, again, to everyone for your support. Over the next twelve months, you’ll actually see even more changes take place within our shop. We’ll be discontinuing many of our personalized items (not all, but many!) and adding even more items for your desk and home office to help you make what matters happen.

Happy, happy, happy Thanksgiving, friends! I am so grateful for your love and support over the past five years!

xo,

Emily

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  1. kristen ostow commented:

    Emily, It really looks beautiful! I love how you shared your “before job” and “before look” because I can totally relate. Where you were is where I am right now and it makes my heart soar to know that dreams can become reality! Thank you for always being so honest and open because it truly does inspire all of us who follow. Best wishes for 2014, the new look of the website and brand, as well as every other wonderful part of life! big hug! -Kristen
    PS: I’m LOVING my Life Binder and have it with me at work today! And even though it hasn’t made its way out of my tote bag – still seeing the pretty coral cover peak out of the top of my tote makes me smile and gives me a little jolt of energy to finish my corporate job so I can work on What Matters Most after :)

  2. Donya commented:

    The new shop is gorgeous, Emily!! I loved that you shared an old image of your shop/website. I can remember it! It was through Gina Zeidler that I found your site after she photographed Brady as a newborn and I was hooked right away by the beauty you create.

  3. Jacqui commented:

    Congratulations. Your an inspiration. xxx

  4. It looks so FABULOUS!!! Love it!!!!! xoxo!

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